chicago VICE

My grandma had Alzheimer’s and lost her life because of it. This is an important cause to me. This is a brilliant campaign! Kudos.

tryingtofollow:

Alzheimer: Give the gift of memory

A very cool guerilla action: Actors go out on the streets and strike up conversations with strangers acting like they know them from somewhere. When the stranger acknowledges they don’t remember the person, the actor hands them a card about the organization which works with alzheimer’s sufferer’s.

1. richwu liked this
2. ferrydust liked this
3. wellithoughtitwasfunny reblogged this from tryingtofollow and added:

   Smart guerrilla campaign…

4. chicagovice reblogged this from tryingtofollow and added:

   My grandma had Alzheimer’s...lost her life because of it. This is an important cause to...

5. christyfrink reblogged this from tryingtofollow and added:

   Awesome. As someone whose family has been hugely affected by Alzheimer’s (great-grandmother

6. distractedinparadise reblogged this from tryingtofollow
7. whocourtsanymore liked this
8. stephatron reblogged this from tryingtofollow
9. cortneeeh reblogged this from tryingtofollow and added:

   WANT to do this.

10. somethingfromnothing liked this
11. acceptanceworld reblogged this from tryingtofollow
12. jumana reblogged this from tryingtofollow
13. jumana liked this
14. melecwi liked this
15. rej0ice liked this
16. saltwithlight liked this
17. tryingtofollow posted this